A strong and professional brand identity was created, starting with an analysis of the target market to define the brand's values, tone and unique proposition. This was reflected in a coherent visual design, including a distinctive logo, color palette and visual identity manual. In parallel, an online store was developed with an avant-garde design and user experience oriented, using a flexible platform that allowed dropshipping functionalities to be integrated. This store automatically connected with local and international suppliers to manage inventories, synchronize orders and facilitate logistics under an inventory-free model.In addition, a social media strategy was designed focused on creating attractive and optimized profiles to capture the attention of the target audience. A content strategy was planned and executed that included high-quality visual posts, persuasive messaging and campaigns that connected emotionally with followers. Content was aligned with brand values and focused on improving engagement, increasing reach and generating sales.The launch was carried out in a coordinated manner, ensuring a consistent digital presence. Using analytics tools, the performance of both the store and social profiles were monitored and optimized, making adjustments to maximize conversion and customer retention. The result was a professional brand, with a solid digital presence that allowed for continued growth in audience, reach and sales, all under an efficient scheme and without the need for inventory.
